For innovators, India’s massive population is the strongest motivation to keep innovating. However, success doesn’t come without challenges as “India lives in its villages.” More than 70% of India’s population is scattered across 6 lakh villages nestled among the mountains, forests, and river beds that shape the surface of the world’s 7th largest country, a 3,287,240 sq. km subcontinent. With a potential market of 1.2 billion people, social entrepreneurs can bank on volume to turn profit without sacrificing affordability, but they must first find a way
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